Animated GIF: 10 great examples for your email marketing

Animated GIF: 10 great examples for your email marketing

Charlotte Scheiberlich // 10-11-2016, 15:08:00
Great animated gifs can add a lot of value to your email campaign. However, you see very little use of animated gifs by organizations. This fact creates possibilities to positively stand out compared to other email campaigns. The following 10 examples show ways of how companies apply animated gifs into their email campaigns.
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All 7 Principles of persuasion of Cialdini applied to email marketing

All 7 Principles of persuasion of Cialdini applied to email marketing

Charlotte Scheiberlich // 21-09-2016, 13:33:49
Persuading a person of your message is the main challenge of marketing. Eventually, that is what it’s all about. The question is which path to take to convince someone. Back in 1984, Cialdini wrote the 6 famous principles of persuasion: social proof, authority, scarcity, consistency, liking/sympathy and reciprocity. This month Cialdini publishes his newest book in which he adds a seventh persuasion style to these principles: unity. In this blog post you read what the principles are about, including examples and the new seventh principle. A must read!
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How to cherish clients via email marketing for a long term relationship

How to cherish clients via email marketing for a long term relationship

Charlotte Scheiberlich // 08-09-2016, 10:33:05
Conversion is often one of the primary goals that marketers want to achieve with email marketing. However, email marketing is at least as interesting in the stage thereafter: when someone is already a client. Keeping an eye on existing customers ensures the connection staying warm, increases the chance of a future purchase and the chance he will recommend your organization to others. The following four examples indicate the possibilities to work on your customer relationship.
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Grip on email marketing: in 6 steps from content to newsletter!

Grip on email marketing: in 6 steps from content to newsletter!

Charlotte Scheiberlich // 16-08-2016, 16:29:22
The choice to get started with email marketing is the first step, but it would be a waste if your enthusiasm would falter because you don’t know where to start. The challenge is to gather information, select content and transform this into a newsletter. This is in it’s basics a very manageable process but for some marketers it feels like a barrier which overwhelms them. After reading this blog you have grip on creating your newsletter.
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5 Ways to convert your webshop visitors into enthousiastic email subscribers

5 Ways to convert your webshop visitors into enthousiastic email subscribers

Charlotte Scheiberlich // 25-05-2016, 08:58:12
People visit your webshop and orientate on a purchase. Some of them will actually purchase something. Most of the visitors will continue their journey to other webshops. Search behavior on the internet takes place fragmented. Email marketing is the right way to keep up your visitor’s enthousiasm. What you need then, is that they subscribe for your newsletter via the website. When and where is the best time to ask a potential buyer to sign up for your email marketing?
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